Little, Brown, Forty and Counting

I don't think I'd heard of the publishers Little, Brown and now I've heard of two bits of news about their books all at once. Sounds just like Big, Red buses.

'The Cuckoo's Calling' by Robert Galbraith, published as a first novel in April by an arm of Little, Brown, turns out to be by J K Rowling, whose first 'grown-ups' book also published by Little, Brown is about to come out in paperback. Already Warner Brothers are looking into making a film - as the studio who also made the Harry Potters they are merely the favourites - and although the sales of the book went exponential last week once it was revealed who the real author was, apparently TV companies were already making offers beforehand. Although all the fans and sleuths out there managed to recognise obvious clues in the style (apparently Robert was attuned to female fashion, though I'd have thought that male fashion  designers are too, but I suppose they just never write novels) and also the pseudonym, I've not read this first Rowling detective novel. Or any others I have to admit. However, what I'd like to know is, does the title  mean the Calling (as in compulsion) of the Cuckoo, the Cuckoo is calling as in making a racket, or both?

On to the second bit of news from Little, Brown (and what sort of name is that, I ask myself?*) Now an imprint of Little, Brown, Virago's fortieth anniversary this month is being celebrated by their publishing a new book, how else!, 'Virago is 40: A Celebration',  a free ebook at virago.co.uk with contributions from authors from Maya Angelou to Naomi Wolf, which includes meditations on the milestone age and essays on the 1940s, an age which saw British women stepping into  men's jobs in large numbers while they were at war. But on a lighter note, it has Michèle Roberts speaking of Collette:
'She had the kind of face/ that launched a thousand ships./ She was forty round the waist/ the bosom and the hips./ That's what comes of eating/lots of steak and chips.'
* Little, Brown is in fact Little, Brown and Company, established in 1837 by Charles Coffin(?!) Little and James Brown, no not the singer, whose early lists included poetry of Emily Dickinson and Little Women by Louisa May Alcott. They have published a wide range of books from Salinger's Catcher in the Rye, to the works of P G Wodehouse,  Nelson Mandela, the Dalai Lama, Anita Shreve and Ogden Nash, to name but a few. Plus the photography of Ansel Adams.