Forwards and Upwards

The first non-stop transatlantic flight was flown in Burberry -

 by British aviators Alcock and Brown in June 1919.

     Roald Amundsen conquered the South Pole also wearing Burberry, in December 1911.

The company was founded in 1826 when Thomas Burberry, aged only 21, opened a store in Basingstoke, Hampshire.By 1870 the business had established itself by concentrating on outdoor wear, introducing in 1880 the gaberdine, hard-wearing, water-resistant yet breathable.

 In 1901 the equestrian knight logo was registered - containing the Latin word Prorsum, or Forwards; ten years later they became outfitters for Amundsen, plus Ernest Shackleton, who led a 1914 expedition across Antarctica. However a Burberry gaberdine was also worn by George Mallory for his unsuccessful attempt on Mount Everest.

More recently it has been modelled by Kate Moss, Agyness Deyn and Emma Watson.